CUTTERS POINT
COFFEE CO.

Cutters Point Coffee Co. is a premium coffee roaster with locations peppered throughout the South Sound Region. By pulling inspiration from their story, our rebrand captures a nautical feel through hand-etched iconography, linear details found on maps, and the flagship store’s navigational coordinates.
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CLIENT: Cutters Point Coffee Co.
ROLE: Art Director, Designer
FOCUS: Rebrand
CREATED AT: Rusty George Creative

BUILDING ON
A LEGACY

Cutters Point Coffee Co. has a strong legacy and fandom in South Puget Sound. We built on that legacy, retaining pieces where we could, and evolving into a brand that lasts. The rebrand points to heritage, but is clean and simple enough to give it a modern feel.