GENERATIVE
AI LAUNCH

In September of 2023, Adobe made its biggest announcement since its inception: including AI-powered tools across its product offerings. Our team was tasked with generating awareness and excitement about Adobe’s innovation and commercialization of creative, generative AI fueled by Adobe Firefly.

Building on Adobe’s Dream Bigger campaign, we created social and influencer content inviting everyone to use Adobe tools to imagine their dream world. The first phase focused on Adobe’s Generative Fill tool, which enables you to add more to any image with simple text prompts. The second phase focused on the Generative Expand tool, which allows users to endlessly expand the artwork with a few clicks of a button.
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CLIENT: Adobe
ROLE: Creative Director
FOCUS: Owned Social Content
CREATED AT: Edelman