HEALTHCARE
IS CARING

The narrative surrounding transgender healthcare has been dominated by voices that are influencing people to believe that it can be dangerous for kids to receive transgender healthcare. But we know it’s more dangerous for them not to receive the care they need.

To take on this crucial topic, we partnered with the National Center for Lesbian Rights (NCLR), a leader in the space, who often testifies to Congress. We focused on the Moveable Middle, which includes people on the fence who can be persuaded if given the right resources. We launched a campaign Healthcare Is Caring to prove that transgender healthcare, like any other form of care, creates happier and healthier people.
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CLIENT: National Center for Lesbian Rights
ROLE: Creative Director
FOCUS: Campaign
CREATED AT: Edelman

EVERYONE DESERVES ACCESS TO HEALTHCARE

The campaign centered on a short film featuring a blend of 3 thank-you letters written by the transgender kids to their parents, thanking them for supporting them through their transition. From there, we posted it across all of NCLR’s social channels, boosted it with paid content, pitched it to media, and found allies in influencers who pushed our story far and wide.

CONTACT

Seattle, WA
Email: hana@hanakato.me

© Hana Gold 2023