RADIANCE
HOUSE

Radiant X is Vaseline’s newest product line, co-created with diverse dermatologists and developed with diverse skin tones in mind to deliver radiant skin. To bring this product to the world, we took over a space in Harlem and turned it into a “Radiance House” for one epic day. We bathed attendees in radiance through massages using the Radiant X product line, yellow light therapy with its own skin healing benefits, and dramatic lighting designed to capture melanin-rich skin beautifully.
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CLIENT: Vaseline
ROLE: Creative Director
FOCUS: Product Launch Campaign
CREATED AT: Edelman

An even skin tone in just two weeks? ✨ We put our new Vaseline Radiant X Even Tone Nourishing Body Lotion to the test 🧪

#Vaseline #RadiantX #EvenSkinTone #MelaninSkincare

We invited influencers, media, and Vaseline superfans to showcase the benefits of the new Radiant X line, driving earned and social coverage. The event featured product demos from the Vaseline R&D team, science-backed skincare tips from our dermatologist partner Dr. Caroline Robinson, and Instagrammable brand moments.

All attendees took home their Two Weeks to Radiance kit equipped with the Radiant X product line and tips on starting their radiant skin regimen.